News & Updates

Announcing the McAfee Deepfake Detector: Protecting What Matters
Introducing New Brand to Safeguard Consumers From Manipulated Media

17.08.2024
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Announcing the McAfee Deepfake Detector: Protecting What Matters Introducing New Brand to Safeguard Consumers From Manipulated Media

With the rise of Artificial Intelligence in today's digital era, deepfake videos are increasingly becoming a dangerous and real threat as its content appears to be more convincing than ever before. They can use these deepfake videos to help spread fake news, run scams though emails and protect some reputations. To address this increasing fear, global online protection leader McAfee takes the lead by introducing for a limited time only—the all-new and revolutionary McAfee® Deepfake Detector; an AI-based tool which becomes the first-of-its-kind by providing automatic deepfake video detection.

The significance of the McAfee Deepfake Detector

The effectiveness of deepfake technology has accelerated and the ordinary consumer can no longer tell if a video is real or fake, necessarily. There is considerable risk of this, ranging from financial fraud to political abuse. To solve these problems, McAfee has partnered with Lenovo to announce the new Deepfake Detection Tool on select AI powered PCs that will assist people in protecting themselves from deepfakes. Consumers would be virtually unprotected from AI generated scams without this tool, reducing the trust when seeing something on-line.

How it works — AI powered detection on the device

The McAfee Deepfake Detector is distinct and unique from other tools in that, this can work locally directly within your device without any need of confidential data being sent to cloud process centre. In addition to user privacy, this not only produces results faster and more trustworthy. With the latest Lenovo AI PCs and its advanced Neural Processing Units (NPU) this Deepfake Detector is tailored for high-performance & low power consumption. The seamless integration enables the tool to identify fake content within seconds empowering users with confidence while crossing today's digitized landscape.

AI Security for End Users

Far more than just a tool, the McAfee Deepfake Detector represents an important aspect of McAfee's overarching commitment to provide users access to cutting-edge security technology amid today's evolving threat landscape. Just as AI technology is evolving, so too must our defenses. Table of ContentsMcAfee’s unique take on consumer protection arms users with the tools to keep them safer, smarter and more in control.

The US, UK and Australia are the original three locations with a supported National Language that can try Deepfake Detection during their included 30-day free trial (for Lenovo AI PC). Once the free trial is up, annual subscriptions start at a bargain-basement $9.99 — and that means anyone can afford this essential protection.

Learn More and Stay Informed

To help consumers learn more about and protect against AI-enabled threats, McAfee has also launched the Smart AI™ Hub. Demystifying the ever-changing digital landscape with simply digestible content, tools and tips.SwingConstants断Failed to Transform JSON Whether you want to get more insight on deepfakes or discover other AI-driven security solution, the Smart AI™ Hub has all your needs covered when it comes to anything about AI safety.

Final Thoughts

Because deepfakes are growing increasingly complex, the necessity for detectors is as important as ever. Therefore, the McAfee Deepfake Detector, in partnership with Lenovo AI PCs identified a great leap in combating fake news. By making advanced AI features easily accessible to consumers, McAfee is contributing to making the world wide web a far safer place to be.

For more details about the McAfee Deepfake Detector and other products in this domain visit the McAfee Smart AI™ today. Be up-to-date, be secure, and master the art of establishing a secure existence in the realm of the online world.